How To Save Your Business In Covid19 Lockdown?
Lockdown has been extended up to 3 May in India. Corporate, restaurants, bars, shops, schools, gyms and all other businesses will remain closed, and citizens have to stay at home to prevent spreading this respiratory disease caused by a novel coronavirus, CoVid19.
Scientists & researchers are on the verge of discovering a vaccine or treatment for this virus. But even in the best-case scenario, the aforementioned is anticipated to arrive in a period 12 to 18 months. It is, therefore, essential that people remain in their homes for as long as possible.
Till then, extreme social distancing is pretty much the solitary intervention that helps individuals stay healthy and break the chain of transmission, giving the weaker population a chance to survive this pandemic.
People in India, US & other nations will spend much more time in homes and temporary shelters to slow down the spread of the coronavirus. Government, NGOs, and others are fighting back with this aroused situation, but this couldn’t be enough to help out the downfalling global economy. We all have to come forward and take the essential measures to hold the economy on our back. Entrepreneurs are born out to do so.
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If your business comes to a complete standstill, you can use this time to take proactive steps to protect yourself, family, society and your business.
Here are some tips to help you work from home, staying indoors during the COVID 19 crisis.
Use the next few weeks to focus on the 3 (r) of business marketing strategies for a larger impact, i.e., Revaluate Your Marketing Strategies, Reinvent & Restructure. Not every business but it can help few of the businesses out there definitely.
Revaluate Your Marketing Strategies
If your business relies on word-of-mouth publicity to attract new customers, the COVID-19 pandemic could hit you hard. When you’re involved in a market that goes beyond meeting customers in person, it’s time to re-evaluate your marketing strategy.
Small businesses are looking for ways to implement new business models before the lockdown, as well as new marketing strategies for the coming weeks. Even if this lockdown is over, no one knows how long this social distancing will last. Customers who have been visiting your business would now be more comfortable purchasing online, and if you are not online, then you would find more difficulties in acquiring new customers and retaining existing clients/customers.
Reinvent your marketing methodology
Instead of getting panic, it’s time to think wisely, and you can reinvent your marketing methodology. The consequences of the COVID-19 pandemic have taken small businesses in Australia into unknown territory. The unprecedented but necessary decisions made by federal and state governments to flatten the curve as it spreads around the world have been particularly tough on small business owners.
Bringing sustainability in opportunities for businesses and professionals through digital solutions – Meet Abhishek Anand
India is a densely populated country, and at the moment, more than 50% of its population is active on social media. Use the power of social media to reach your potential market. Get a website, if not had yet and start reaching to your potential customer through digital marketing tools.
Abhishek Anand, the founder of Get Digital, expects quarantine measures to have a significant impact on the global economy once implemented. It will have a lasting effect on almost every industry if the pandemic disrupts global supply chains and methods, he further says, but that will likely depend on how well the government responds to the outbreak and how strongly the international community responds. He suggested, “this can be one of the best times to take your business online.”
With so many companies facing a fait accompli through virtual meetings and video conferencing tools, the coronavirus crisis could have a significant impact on many companies “ability to see how much can be done remotely, he added. The platform has the potential to enable companies to cope with the uncertain times of the Covid 19 pandemic, not only in India but also in other countries.
Restructure your team – apply SMARKETING approach
With reinventing marketing approaches, you will find new possibilities to get more & better productive results. Once you started reaching your market digitally, you need to focus more at the middle of the sales funnel. An integrated approach to the sales & marketing team is required there. You can get a detailed view on how to restructure your sales & marketing team in SMARKETING handbook. We recommend you to read ‘Cracking the Underneath’ – a guide for digital entrepreneurs to use SMARKETING approaches effectively.
There is a growing realization that the time has come to return to normal. But until the treatment of CoVid19 is not available, we can’t take chances. We have to plan for the future if the virus returns in the near future with more damages. The first wave of this outbreak affected the global economy, not only in India, the United States but almost everywhere. This thought has led to an increase in investment in the research and development sector to innovate new products & solutions to fight with the upcoming circumstances. Focus on the digital transformation of your business to stay in the race & back the falling economy.
