There has been a massive growth in the AR market, and it has been predicted that by 2023 the value would reach 61.4 billion dollars. In almost every field like healthcare, education, retail AR has made its strong presence. Talking about this concept in detail will give you an idea that 32 percent of the buyers use AR regularly and 73 percent among those are highly satisfied. This gives us a clear picture of how AR as a technology can be beneficial in the present-day business scenario and how its prospects can contribute towards overall growth and development.
Before going into the details, let us first know what is meant by AR.
By AR we mean an interactive experience of the real world that fulfills 3 basic features- a blend of the real and virtual environment, realistic communication, and 3D impressions.
Why Traditional Marketing Methods Suffer
The earlier forms of marketing have undergone a sea change due to rapid technological developments in recent times. Moreover to keep pace with the increasing demands of goods and services traditional methods were not competent enough. As the nature and scope of the retail business have changed, the business processes also needed to be updated to meet the aspirations.
Let us look at some of the factors that have made AR all the more popular:
Traveling: As businesses are growing global, owners of the companies always look for new ways to target customers across the globe. Using AR, now people from one corner do not have to travel to another part in order to avail their preferred items. Just by experiencing customized solutions buyers can make their purchases worthy irrespective of time and place. This proves how AR has reduced the time and effort needed for traveling to make purchases.
Dealing With Shortages: Traditional marketing initiatives often fail to assess the changes in the buying behavior of the consumers. As a result, often customers complain about the lack of the products or goods that they are looking for. But again with AR, this can be reduced as business owners can identify the changes in the buying pattern and can accordingly serve the customers to ensure satisfaction and loyalty.
Save Money: Maintaining a robust physical store is a costly affair. But in today’s time, any business big or small can make its presence felt with technological expertise. Similarly, retail companies with AR can make their presence strong without any compromise on quality products and effective communication.
How AR Based Retail Solutions Are Beneficial
Customization Of User Content: To stand out in the current competition retail houses are heavily relying on AR app development. The expectations of the customers can be expected in the best possible ways by personalizing the content. With the advent of AR retail stores are often seen filtering out content for the buyers so that the desired items can be found easily without much time and effort.
Easy Tryouts/Trials: If you come across a reputed retail store, you can find long queues standing in front of the trial rooms. This can get often boring and also consumes huge amounts of time. Using the virtual mirrors you can pick up the suitable sizes of the dresses and via the digital screen, you can see how it would suit your body.
Link Between Printed Content And Shoppers: As the printed products are pivotal in marketing, it is quite obvious that their role will not diminish in the future. An augmented reality marketing strategy can help the users to obtain all vital information simply by holding their phone over any specific image or picture. This technology will then deliver all the necessary information so that the buyers can make their purchases worthy.
Reduces Language Barriers: Using suitable AR-based solutions, retail brands can communicate with their customers in almost 40 foreign languages. With the Google translate AR mode and AI tools the applications can channelize the languages in such a manner so that all the targeted customers can seamlessly understand the terms and conditions. Even in printed catalogs, AR content can help you pick up convenient languages. To ensure improvement in the quality of work-life and to create trends in the industry, AR app development has become a necessity.
Improved ROI: Being a modern-day technology, AR undergoes changes frequently. Based on the nature and scope of the businesses AR services can bring in the much-desired improvements in the offerings to attract and engage buyers for long. Right from vivid display to constructive feedback, from cashless payments to digital trials, AR apps are capable of executing multiple tasks to enhance the brand value along with increasing profits.
There are various retail companies that have gained significance in today’s fast-paced and competitive world with the usage of AR. For example, in the case of electricals and furniture AR technology can help the customers to choose their favorite pieces according to the space and location of the rooms. This definitely saves time and energy a lot. Similarly, if you wish to experience intense creativity with AR you can check out any clothing brand. Reputed companies have kiosks to enable shoppers to experience their own digital impressions so that they can try out their individual clothing via the reflective images. Using hand gestures the dress materials can be changed one by one. This definitely makes the experiences unique and distinctive in terms of tastes and preferences.
AR In Retail Industry has made businesses prosper to gain a competitive advantage. From engaging customers to training employees, AR has made various tasks easy and convenient to facilitate in meeting the organizational aims and objectives. Motivating the workforce to accept challenges is also possible using AR-enabled apps.
Conclusion: So what are you waiting for? Do you really want to boost your brand with AR advantages? This is probably the right time to incorporate this interactive technology to align your business objectives with the market demands. A reputed AR app development company can be consulted to make your brands memorable in the minds of both existing and prospective customers from all over the world.