Global Brands That Flopped in the Indian Market: 10 Costly Mistakes and What They Reveal
Ford invested heavily in Indian manufacturing, but much of that capacity was built with global export markets in mind rather than the price-and-mileage priorities of the average Indian car buyer. Its models struggled to compete with more fuel-efficient, lower-maintenance-cost options from Maruti Suzuki, Hyundai, and Tata Motors. Ford ended vehicle manufacturing and sales in India […]
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