A celebrity’s name on a pitch deck gets a startup covered in every entertainment blog within a week. It doesn’t get the unit economics right. That gap – between headline buzz and boring operational discipline – is why so many Indian celebrity-backed ventures raise money, generate a flurry of press, and quietly disappear two or […]
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Every Shark Tank India season closes the same way: a wave of headlines about how many crores got committed on stage. What those headlines don’t tell you is how few of those deals actually turn into real businesses. Some brands take the cheque, get a nice bump in Instagram followers, and quietly fade by the […]
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Indian founders are using AI to close the gap with well-funded Western competitors not by copying them, but by doing things that weren’t possible before AI existed. They are building leaner teams, shipping faster, and reaching global customers without needing global offices. The playbook is new, and it is being written right now. The Setup […]
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